Friday Focus: Google’s upcoming AI Overview has the power to devastate small and medium-sized businesses
Friday Focus: Google’s upcoming AI Overview has the power to devastate small and medium-sized businesses
Rudyard and Janice devote today’s entire show to one of the biggest news stories of the year that is not being covered by mainstream outlets: an upcoming change in the Google search engine that will have a devastating effect on everything from business profitability to how we consume news. Google’s AI Overview provides AI-generated summaries instead of links to websites, which when tested in Britain resulted in a 50% drop in site traffic. 90% of Canadians use Google as their preferred search engine and smaller and medium-sized businesses rely on Google to drive traffic to their websites. Even an optimistic 25% drop in web traffic to these businesses could mean the difference between being in, and out, of business. AI summaries are also going to transform the news industry, relying on one or two big media organizations for sources while shutting out independent and diverse voices. What role can the government play in mitigating the devastating effects this AI mode will have on our culture and economy? And what can businesses do to survive this AI avalanche that is just around the corner?
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